Sales call po anglicky: discovery, demo a closing next steps

Sales call po anglicky je live performance — nie e-mail, ktorý môžeš editovať. Tento návod pokrýva priebeh hovoru od otvorenia po closing. Messaging a cold outreach: Angličtina pre sales.

Telefón všeobecne: Telefonát po anglicky. Prvý pracovný call. Business English.

Štruktúra 45-minútového callu

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Fáza	Čas	Cieľ
Opening	2–3 min	Agenda, rapport
Discovery	15–20 min	Pain, stack, stakeholders
Demo / solution	15–20 min	Relevantné, nie celý produkt
Objection	5 min	V rámci demo/discovery
Closing	5 min	Next step, calendar

Opening — príklady

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B2:

Hi Sarah, thanks for joining — good to connect. We have about 45 minutes. I'd like to start with your current setup and what's driving this evaluation, then show the parts that match — integration and reporting. We'll leave time for questions and agree next steps. Does that agenda work for you?

B1:

Hello, thank you for the call. First I ask about your company. Then I show the product. OK?

Small talk (krátko):

• How's your week going — busy quarter end?
• I saw you're based in Munich — hope the weather's improving.

Max 1–2 minúty — potom agenda.

Discovery — live frázy

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Otváranie discovery:

• Walk me through how you handle [process] today.
• What prompted you to look at solutions now?
• Who else is involved in this decision?

Deepening:

• When that breaks, what's the impact — time, money, risk?
• How many people touch this workflow weekly?
• What have you tried already?

Tech stack (IT sales):

• What's your CRM and how does data flow to finance?
• Any hard requirements — SSO, EU data residency?

Odrážanie (active listening):

• So the main pain is month-end close taking 10 days — did I get that right?
• If we could cut that to 5, that would be meaningful?

Demo — nie monolog

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Transition:

• Based on what you said, I'll focus on sync and audit log — skip modules you don't need today.

Počas demo:

• Does this match how your team works?
• I'll pause here — questions so far?
• This is usually where ops teams say "that's the part we need."

Ak nemáš live demo:

• I'll share screen — scenario: new employee joins, access auto-provisioned.

Objection počas callu

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• That's a fair point on price — let's revisit after we size the workload.
• I don't want to overpromise — I'll confirm with engineering on that edge case and email you by tomorrow.
• If security is the blocker, we can loop in our CISO on a separate 20-minute call.

Closing a next steps

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Slabé:

• Let me know if you're interested.
• I'll send some materials.

Silné:

• I'll send the proposal and security pack today by 5 PM CET.
• Can we book 30 minutes next Tuesday with your IT lead for technical deep-dive?
• What would you need to see to move to a pilot?

Potvrdenie:

• So next steps: I send pack today, you review with team, we meet Thursday 10 AM — I'll send calendar invite.
• Anything that would prevent Thursday from working?

Po calle — follow-up e-mail (do 24h)

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Hi Sarah,
Thanks for today's call — recap:

• Pain: 3-week onboarding, manual access tickets
• Interest: SSO + audit log for compliance
  Next: Security pack attached. Technical call Thu 10 AM CET (invite sent).
  Questions — reply anytime.
  Best,
  Tom

Čo nerobiť na sales calle

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Chyba	Namiesto toho
30-min feature tour	Focus on 2–3 relevant areas
Žiadne otázky	60% listen, 40% talk
Cena na začiatku	Value pred price
Vague next step	Dátum + účel v kalendári
Talk over client	Pause, ask, reflect

Kompletný príklad: closing (B2, voice)

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We've covered a lot — sounds like integration with your HRIS and audit trail are the must-haves. I'll send security docs and a one-page proposal tonight. Can we put 30 minutes on calendar next Wednesday for your IT architect? I'll include our solutions engineer. If anything in the proposal doesn't fit, we'll adjust before pilot. Sound good?

Precvičenie

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1. Napíš opening s agendou — 4 vety.
2. 5 discovery otázok pre fiktívny SaaS.
3. Closing s 2 konkrétnymi next steps.
4. Celý call 10 minút nahlas — sales scenár.

Súvisiace články

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Téma	Článok
Sales messaging	Angličtina pre sales
Začiatok hovoru	Frázy na začiatok hovoru
Ukončenie	Ako ukončiť rozhovor po anglicky

Záver

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Sales call po anglicky = agenda, discovery, focused demo, concrete next step. Klient si pamätá, čo sa stane zajtra — nie celý produkt. Počúvaj viac než hovoríš, potvrď pain odrážaním a ukonč s dátumom v kalendári.