Sales v slovenskom IT často predáva SaaS, integrácie alebo služby do zahraničia — angličtina je default. Tento článok pokrýva messaging, outreach, objection a pipeline — nie štruktúru jedného hovoru (to je Sales call po anglicky).
IT hub: Angličtina pre IT. Klient: Angličtina s klientom. Business: Business English.
Sales scenáre v IT B2B
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| Scenár | Kľúčové frázy |
|---|---|
| Cold outreach | Pain point, soft CTA |
| Value prop | Outcome, not features |
| Discovery (prep) | Open questions list |
| Objection | Acknowledge, reframe |
| Demo intro | Agenda, time check |
| Pipeline CRM | Stage, next action |
| Follow-up e-mail | Recap, one CTA |
Value proposition — outcome first
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Zlé (feature list):
- We have API, SSO, and dashboards.
Dobré (outcome):
- We help mid-market SaaS teams cut onboarding from 3 weeks to 5 days — without replacing their CRM.
- Teams use us to automate invoice sync — fewer manual errors and faster month-end close.
IT B2B vocabulary:
- Time to value, integration footprint, security posture
- SOC 2, GDPR, data residency
- POC, pilot, enterprise tier
Cold e-mail šablóna
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Hi Sarah,
I noticed [Company] expanded the dev team — onboarding tools often break at that scale.
We help similar B2B firms automate access provisioning — one client cut IT tickets by 40%.
Open to a 15-minute call next week to see if it's relevant?
Best,
Tom
Subject lines:
- Quick idea for [Company] onboarding
- Following [Company]'s Series B news
Objection handling — frázy
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Too expensive:
- I hear you — let's map ROI: if we save 10 hours/week on manual sync, that's X annually. Does that framing help?
We have a vendor:
- Makes sense — when does your contract renew? Happy to share benchmark data for your evaluation cycle.
Not the right time:
- What would need to change for this to be priority — budget cycle, new initiative? I can follow up in Q3 if that fits.
Need to think:
- Of course — what specific areas do you want to think through? I can send a one-pager on security and pricing.
Send me info:
- I'll send a tailored summary — can we book 20 minutes after you've read it so I can answer questions live?
Viac vyjednávania: Vyjednávanie po anglicky.
Discovery otázky (prep pred callom)
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- What's your current process for [problem]?
- Where does it break today?
- Who owns this internally — IT, ops, finance?
- What happens if you don't solve this in the next 6 months?
- What tools are in your stack today?
Pipeline a internal update
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Slack / CRM note:
- Deal: Acme Corp — stage: discovery complete, demo scheduled March 12.
- Risk: champion on leave — need second contact.
- Next action: send security questionnaire by EOD.
Manager sync:
- Pipeline this quarter: 3 deals in negotiation, total ARR ~200k.
- One slipped — client budget freeze until April.
LinkedIn / social touch
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- Congrats on the product launch — curious how you're handling scale on support.
- Saw your post on remote hiring — we work with teams in similar growth phase.
Krátke, nie pitch v komentári.
Kompletný príklad: objection e-mail (B2)
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Hi James,
Thanks for the honest feedback on price.
Based on what you shared — 15 hours/month on manual reconciliation — our typical customer sees payback in under 4 months.
I attached a one-page ROI model with your numbers.
If the math works, could we schedule 30 minutes with your finance lead?
Best,
Tom
Precvičenie
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- Prepíš feature list na 2 outcome vety.
- Cold e-mail pre fiktívnu firmu.
- 3 objections — odpovede v 2 vetách.
- Vyskúšaj sales scenár — discovery otázky.
Súvisiace články
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| Téma | Článok |
|---|---|
| Sales call | Sales call po anglicky |
| Klient | Angličtina s klientom |
| Technický problém | Technický problém s klientom |
Záver
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Angličtina pre sales = outcome messaging, empatické objection a jasný next step. IT B2B buyer nechce 20 funkcií — chce menej ticketov, rýchlejší onboarding alebo bezpečnú integráciu. Priprav discovery otázky, odpovede na top 3 objection a vždy jeden CTA v e-maili.